We just released our latest report on Etsy! Some background on it below. Robert Kalin felt there had been a multi-century war against the individual craftsman. The unrelenting drive of standardization and mass production kicked off by the industrial revolution centuries ago had driven consumers away from carefully crafted, unique goods into the throws of homogeneity, distant supply chains, and cheap products. Kalin founded Etsy as a counterweight to the “capitalistic” tendencies to push the small artisan into the shadows of the economy. Kalin didn’t want to build a mission-focused business; he wanted to start a revolution in how goods were distributed.
Etsy Deep Dive
Etsy Deep Dive
Etsy Deep Dive
We just released our latest report on Etsy! Some background on it below. Robert Kalin felt there had been a multi-century war against the individual craftsman. The unrelenting drive of standardization and mass production kicked off by the industrial revolution centuries ago had driven consumers away from carefully crafted, unique goods into the throws of homogeneity, distant supply chains, and cheap products. Kalin founded Etsy as a counterweight to the “capitalistic” tendencies to push the small artisan into the shadows of the economy. Kalin didn’t want to build a mission-focused business; he wanted to start a revolution in how goods were distributed.