2 Comments

Classic response to innovator 's dilemma is to spin up value propositions that serve evolving consumer JTBDs. Pitons or no pitons -

Expand full comment

I'm not sure if you mean thats what should happen or thats what does happen, but you might like the discussion in Episode 8 of the Exponent when Ben Thompson and James Allworth (who studied/ worked with Clay Christensen) argue about a similar point.

https://open.spotify.com/episode/2cyltwS6PPAeqG6fzWU4UM

Expand full comment